FIVE BENEFITS OF STUDYING PERSUASION Given that persuasion is an inevitable fact of life, we offer five primary benefits of learning about persuasion. We refer to […]
CONTENTS Preface iii To the Student xiii EVALUATING IDEAS: An Introduction to Critical Reading 1 WRITING ABOUT IDEAS: An Introduction to Rhetoric 13 P A R […]
2 3 Persuasion Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to […]
BOX 1.1 | Persuasion Versus Propaganda and Indoctrination What are propaganda and indoctrination and how do they differ from persuasion? To a large extent, it is […]
TWO CRITICISMS OF PERSUASION Does Learning About Persuasion Foster Manipulation? We’ve already touched on one of the common criticisms of studying persuasion: the notion that it […]
Leaving aside, therefore, the imagined things concerning a prince, and taking into account those that are true, I say that all men, when they are spo- […]
An Introduction to Critical Reading 9 tells us, in Machiavelli’s day Italy was a group of rival city- states, and France, a larger, united nation, was […]