Business Problem Memo Research Proposal
Students will write a proposal for a memo in which they request authorization to research a problem at their current, or past workplace- a problem with which they have first-hand experience. This might involve adopting a new organizational structure, policy, procedure, product line/piece of equipment; or pursuing a new mission, market, or line or research.
First, demonstrate that there is a problem (i.e., providing evidence of its existence and its impact on the company) and then summarize how you would study– and eventually solve– the problem if authorized to proceed. Be sure you request permission to find a research-based solution at the end of your proposal. Your proposal should not include any solutions. You will read reliable resources and cite them to propose a research-based solution in your final memo. You should not choose a problem that you already know how to solve. Your proposed solution in the final memo will need to be research-based.
Be sure to meet the following requirements:
1. Background and evidence that a problem or need for change exists
2. A research plan and timeline, including an indication of how and when you will present your findings
3. Some indication of what you will need (e.g., release time; support staff; budget; access to sensitive data) to complete research to find the best solution
4. Request permission to work on finding a solution to the outlined problem or need for change
This memo proposal should be no more than 250 words (1 page), double-spaced using APA citations (if necessary), and addressed to someone in a position to act on it.
Please note, this proposal will be turned in to a complete memo in the Final Business Memo that includes research-based solutions to the problem that you address in this proposal. There should be no solutions listed in this proposal. You do not actually have to conduct research and collect data for this assignment. Your research will be literary research where you find similar organizations who discuss how they solved similar issues or literature from academics or experts in the area. You will turn in the draft of the proposal (not graded, but required) for peer review (done in class Wednesday, November 16). You should also bring a hard paper copy to class for the peer review activity.
This is a proposal (not the actual memo itself).
You will be assessed according to the following rubric.
|Criteria||Deficient 0< score <7||Adequate 7< score <8||Good 8< score <9||Excellent 9< score <10|
|Purpose:Â Â makes the purpose clear at the onset with a strong thesis/purpose statement|
|Problem: defines a problem with clear evidence of its existence|
|Persuasion: addresses audience concerns, objections, and counterarguments|
|Organization:Â Â uses unified, coherent, well-developed sections with effective introduction, transitions, and conclusion|
|Scope:Â Â uses appropriate scope (not too much or too little information); provides enough context for those unfamiliar with the topic; meets the length requirement|
|Permission: requests permission to study and eventually solve the problem|
|Argument: provides sound reasons, rationale, and evidence to establish the need for change (using APA references, if necessary)|
|Format and Document Design: uses headings, indents, and white space for high skim value; follows prescribed format|
|Style and Tone: uses varied and sophisticated language and syntax with appropriate tone for the given audience|
|Mechanics:Â Â uses proper grammar, spelling and punctuation; uses clear, concise, and varied sentences|
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