GBA 490 Written Sample Case Grading Sheet Spring 2019
Issues & Recommendation (25% of Total Grade) _________
Executive Summary (covers situation, issues, and recommendation) â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦.â€¦â€¦.â€¦. 1 2 3 4 5
Identify and Describe 3 Major Issues:
Issue #1 + justification (reference to appendix) â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦.â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦. 1 2 3 4 5
Issue #2 + justification (reference to appendix) â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦.â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦. 1 2 3 4 5
Issue #3 + justification (reference to appendix) â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦.â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦. 1 2 3 4 5
Form 1 Key Recommendation:
(identify 3 possible recommendations and select/combine into 1 that is implementable) â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦.â€¦â€¦.. 1 2 3 4 5
Appendix: Industry and Competitive Analysis (75% of Total Grade) _________
External Analysis: Analysis of the Macro-environment, Industry & Competitors
A. PESTEL Analysis (+ bottom-line strategic message) â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦â€¦â€¦â€¦ 1 2 3 4 5
B. Five Forces Analysis (Weak/Moderate/Strong) (+ bottom-line strategic message) â€¦…â€¦1 2 3 4 5 6 7 8 9 10
C. Value Net Analysis (+ bottom-line strategic message) â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦ 1 2 3 4 5
D. Driving Forces of Change (+ bottom-line strategic message) â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦â€¦ 1 2 3 4 5
E. Strategic Group Map (+ bottom-line strategic message)â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦ 1 2 3 4 5
F. Competitor Analysis (+ bottom-line strategic message) â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦ 1 2 3 4 5
G. Key Success Factors & Industry Outlook for Profitability â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦ 1 2 3 4 5
Internal Analysis: Analysis of the Firm and its Strategy
H. Financial Analysis (+ bottom-line strategic message) â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦â€¦â€¦ 1 2 3 4 5 6 7 8 9 10
I. VRIN(E) Analysis (+ bottom-line strategic message) â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦ 1 2 3 4 5
J. Weighted Competitive Strength Assessment â€¦â€¦â€¦â€¦â€¦â€¦.â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦ 1 2 3 4 5
K. Value Chain Analysis â€¦â€¦â€¦â€¦â€¦â€¦.â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦.â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦1 2 3 4 5
L. SWOT Analysis (TOWS format optional on case 1) â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦.. 1 2 3 4 5
M. Current Strategy (Generic Strategy) â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦.â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦..â€¦â€¦â€¦â€¦â€¦â€¦â€¦ 1 2 3 4 5
Internal Analysis: Analysis of the Firm Itself
Deductions for Writing Deficiency â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦â€¦.â€¦â€¦â€¦â€¦â€¦â€¦ (_________)
Ã˜ Content not clearly labeled to match rubric
Ã˜ Excessive Grammar/punctuation/spelling errors
Ã˜ Language and word choice inappropriate for senior-level business students
Ã˜ Content not presented professionally
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