In this Assignment, you will write three paragraphs describing effective persuasive communication in personal, professional, and academic contexts. In each of the three paragraphs, include at least one concrete example of effective persuasive writing that you have encountered or written yourself to illustrate your points, and consider issues like audience, speaker, text, purpose, and context. You can also include information on tone, style, formality, voice, correctness, evidence, and word choice as you develop your responses to the prompts below.
Follow APA 6th edition formatting guidelines, outlined below, for the document. Paragraphs should be well-developed, cohesive, and edited for clarity and correctness. If any sources are referenced, they should be cited in APA 6th edition style, but sources are not required.
Consider the following situations:
In all of these situations, you need to choose the most appropriate audience, method of communication, and evidence to convey your argument and persuade others to agree with you.
In the first paragraph, describe an example of persuasive communication in personal contexts such as social media posts, emails to friends, or communications to your child’s teachers and explain the considerations you must keep in mind to communicate effectively.
In the second paragraph, describe an example of effective persuasive communication in professional contexts. Consider your own field of study and the expectations for writing effectively in that field and explain how that communication example illustrates the expectations for professional persuasive communication.
In the third paragraph, describe an example of effective persuasive communication in an academic context like a discussion board, assignment, or group presentation. In this paragraph, consider how academic persuasive standards differ from personal and professional writing.
Minimum Submission Requirements
See The Purdue Global Writing Center for further guidance on APA manuscript formatting and APA citation style.
Plagiarism is an act of academic dishonesty. It violates the Code of Student Conduct, and the offense is subject to disciplinary action. You are expected to be the sole author of your work. Use of another person’s work or ideas must be accompanied by specific citations and references. Whether the action is intentional or not, it still constitutes plagiarism.
Find citation guides and plagiarism information on the Using Sources page in the Writing Center Resources.
Running head: UNIT 2 ASSIGNMENT 1
Unit 2 Assignment
Purdue University Global
Please note that this is a sample Unit4 Assignment to help inspire and guide your own
original writing of the assignment. Be sure to review the assignment instructions and grading
rubric, complete each task in the instructions, and contact the instructor with any questions.
Commented [S1]: The title page and document are properly formatted in APA 6th edition style.
For tips on formatting, see the Writing Center’s
Citation Guides page:
UNIT 2 ASSIGNMENT 2
Unit 2 Assignment
One of the most interesting aspects of persuasion is that it can apply to so many different
areas in life, from the personal to the professional to the academic. A few months ago, I had an
opportunity to use persuasive writing on Facebook to help my cousin reach an important
decision. She had posted about wanting to adopt a cat but mentioned that she didn’t like having
to fill out the lengthy application that her local shelter required. She posted a little rant about this
and ended it with, “Maybe I should just buy a kitty at the pet store. It’d be a lot less
complicated!” As someone who has several rescue animals, I have strong feelings about this
subject, and I wanted to address this in a message to her. I told her about my experience adopting
my pets and how rewarding it was to know that these surrendered animals had found a loving
home with me. I even did a little research and shared some statistics I found: Over three million
unwanted cats are brought to shelters each year, and a significant percentage of them end up
getting euthanized (ASPCA, 2018). Since my cousin is a very down-to-earth person, I wrote
about all this in a way that I knew would speak to her: factually and straightforward, with a little
humor thrown in (I included some funny stories about Tippy, my newest rescue). She ended up
thanking me profusely for the message, and not two weeks later she was back on Facebook
again, posting pictures of the beautiful domestic shorthair cat she adopted from the shelter.
Another equally important area of persuasive communication is that which occurs in a
professional context. As a future psychologist, I will likely be responsible for proposing
treatment plans and collaborating on treatment plans in a team setting as well. For the time being,
I am working in a call center, and I recently had a firsthand experience with persuasive
workplace communication. My coworkers and I had been talking among ourselves about how
nice it would be to have “Casual Fridays” where we could have the option of wearing jeans to
Commented [S2]: This is a specific example of persuasive writing in a personal context.
Commented [S3]: This is a great example of how statistics can help you prove a point, and
since the student included a citation, the reader
can evaluate the credibility of the statistic, too.
Commented [S4]: Note how this example of professional persuasion stems from the student’s
current workplace but also mentions the type of
writing she is likely to do in her future profession.
UNIT 2 ASSIGNMENT 3
work instead of our usual business casual attire. I decided to broach this subject to my boss in an
email. Even before I started writing it, I knew I wanted this email to be precise, clear, focused,
and respectful in tone. I also wanted to pitch the idea in a way that would make it appealing.
After some thought, I came up with the idea of making Friday a “Dollars for Denim” day where
each employee could donate one dollar in exchange for wearing jeans; the money we collect
would go to one of the charitable organizations our company has supported in the past, such as
the March of Dimes. I described my idea and added another persuasive element by discussing
how a Dollars for Denim day could help with morale boosting and team building, which are two
things I know my boss cares about. Once the email was written, I proofread it carefully to ensure
that everything was correct, that my word choices were appropriate, and that my message kept a
positive tone throughout. My boss ended up liking the suggestion so much that she approved my
proposal and asked if I would like to be responsible for sending a company-wide email and
making a flyer to promote it.
In contrast to personal writing and professional writing, academic writing carries with it
an expectation of deeper critical thinking and the ability to produce and cite evidence to support
a claim. When I took CM107, I was fortunate to have a couple of classmates who were generous
with their feedback on the Discussion Boards and always offered constructive advice. At times
this advice led me to perceive my own ideas in a whole new light and gave me more than one “a-
ha!” moment. I specifically remember one classmate who helped me out with my thesis
statement when I was struggling a little with my draft work. I had been thinking of writing a
paper about PTSD because it directly relates to my future career field; however, I couldn’t decide
whether I wanted my thesis to focus on changing perceptions of PTSD or new treatments in
PTSD, such as EMDR (Eye Movement Desensitization and Reprocessing). My classmate
Commented [S5]: Note the transition here that shows this example will contrast with the earlier
Commented [S6]: Thinking about one’s audience is always critical. Defining an acronym
is one way to do this. The student realized that
readers would know what PTSD is but be less
likely to know what EMDR means, so she
explains the acronym.
UNIT 2 ASSIGNMENT 4
mentioned some of the possible advantages and disadvantages of writing about each aspect of the
topic and referenced the unit Learning Activities to remind me of the criteria for a good working
thesis statement. Ultimately, he suggested that the topic about treatment might be more relevant
to my work and would better suit the assignment criteria. After reviewing his suggestions, I
could see that he was right. The benefits of this ended up being twofold. My classmate’s helpful
tone and use of textual evidence persuaded me to visualize my topic and purpose more clearly,
which led to composing a successful assignment. Even more importantly, the classmate’s
feedback served as an example of excellent discussion work, which I have tried to emulate in my
responses to other classmates ever since.
UNIT 2 ASSIGNMENT 5
American Society for the Protection of Animals (ASPCA). (2018). Pet statistics. Retrieved from
Commented [S7]: Note that since the student included a reference to a source in her paper, she
included a citation on the references page. For
tips on formatting the references page, see APA
Style Central as well as the Writing Center’s
Citation Guides page here:
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