The real understanding of the marketing concept refers to its fundamental study: merging modern marketing with marketing management. As in practical life, whatever one does reflects their preceded thinking. The way one uses to think determines the same course of action taken by them. This terminology refers to a concept as a philosophy, a course of thinking, an idea, a viewpoint, etc., that reflects the notion relating to any aspect of human creations. The utilization of such philosophical contexts by the organizations in the dynamic arena of marketing is termed a marketing concept. Thus, marketing concepts are more like orientations to the marketers who utilize philosophical tendencies into their evolutionary concepts.
Such philosophical marketing concepts indicate that marketing organization is future-oriented, value-oriented, customer-oriented, and profit-oriented. Their sales, distribution, promotion, and other marketing functions tend to apply evolutionary management practices. Since the great Industrial Revolution, these marketing concepts have changed by undergoing a thorough and gradual study. The Indian Revolution took place between the 18th and the 19th century. The gradual changes that the marketing concept faces have been traced within four periods and captions. Those periods are being known as the production, sales, customer, and social orientation period.
Production Orientation Philosophy
Market belief prevailed until the 1930s that whenever a firm produces a good product, it automatically attracts consumers, resulting in good consumer response. While performing under such market belief, companies require little or no promotional efforts. Built the marketing concept of production orientation on the â€œGood wine needs no pushâ€ philosophy. This describes as a well-featured product at a reasonable cost that requires no additional or special marketing efforts. The production orientation philosophy of marketing concept had various assumptions that the market slowly accepted for the evolution:
Anything that produced well can be sold.
The major task that management follows is to keep lower production costs.
A production unit has to produce some specific basic products.
Sales Orientation Philosophy
The 1930â€™s production orientation philosophyâ€™s downfall enables change during 1940 in the marketing conceptâ€™s outlook. The evolutionary philosophy speaks sales-orientation that companies even follow today by allowing focusing goods to a great extent. The concept denotes that mere making good products available is not appropriate to reach market goals. It reflects results when businesses involve aggressive salesmanship in their marketing efforts.
The major factors of working within sales orientation philosophy describe the effectiveness of product advertising, sales promotions, and public relations. To move a firmâ€™s goods, it is essential to involve high-pressure salesmanship with effective high-end advertising. The human life philosophy that sales orientation appraises is â€œgoods are sold, not just boughtâ€. Their products must be the best of the market for the makers, but he/she fails in sales if he/she remains silent about it. The evolution of marketing concept in sales orientation philosophy came as per the following assumptions:
Considering the production of the best product.
Searching buyers for the product.
The major task of the management is to evolve high-pressure tactics to convince the buyers.
Customer Orientation Philosophy
The customer orientation philosophy considered during 1950 points out the fundamental task of a business undertaking. It denotes the importance of research and understanding the value of consumer needs, wants, and desires. This will guide firms to produce the goods according to these findings; in this way brand or product can completely meet consumer specifications.
The marketing concept rather focuses on the consumer than the product. The enterprise processes should start with the consumer and end with the requirements of the product found from the consumers. It includes well-proposed marketing before commencing product availability in the marketplace. This philosophical concept also includes various marketing assumptions, likewise:
The firm tends to produce only consumer desired goods.
The management works on factor integration for all its activities to develop consumer satisfying marketing models only.
The management requires guidance on goals for long-term profit rather than focusing on quick sales.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!