The consumer buying decision process is based on an individualâ€™s internal or external stimuli that arises with a particular problem and focuses on complete satisfaction. This process is based on five major steps to make an appropriate decision about purchasing a specific product or service. It is specifically based on the decisions made by an individual that can fulfill the desire and needs completely. The key steps in this process need identification, research for the information, assessment of alternatives, buying decisions, and focusing on the post-buying assessment. Each step emphasizes a different state of an individual to formulate a particular decision. Maslowâ€™s hierarchy of needs theory provides an elaborated view of the needs of individuals based on specific stages. After accomplishing particular needs, only then can the individual proceed with the other stage. It depicts the fundamental needs of humans, which are concerned with psychological and physical needs. The consumer buying process is based on the needs hierarchy defined by Maslow as the individuals can find their engagement and efforts according to their needs. Basic needs, safety needs, love needs, esteem needs, and self-actualization needs are mainly concentrated in Maslow’s theory that helps evaluate the state of harmony of peoples and identify their engagement based on a specific pattern.
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