Examples of Vertical Integration
Steel manufacturer: Steel is the most important alloy nowadays. To make steel, a manufacturer needs coal and iron ore. These are used as raw materials. Steel manufacturers control both the miner and the refineries that extract raw materials and control the whole supply. This integration is known as vertical integration.
Wooden shop: A flat-pack furniture shop that mostly offers wooden furniture but also sells additional fixtures and fittings. It is the final part of the supply chain since it sells directly to the end-user. This shop took a significant step toward total vertical integration when it purchased a Romanian forest. The firm added to this by acquiring forestland in Alabama, bringing the company’s goal of creating a sustainable supply chain closer together.
Vertical Integration’s Benefits
Reliability: Many companies have issues with their suppliers. Late delivery, bad service, or a failure to update and adapt to new trends are all examples of this. At the same time, suppliers may be in an inconvenient location, which means delivery may take longer and be more likely to be late. Vertical integration allows businesses to profit from the tight collaboration between the two sides. It has control over that section of the supply chain, hence any issues that arise can be resolved.
Suppliers and Buyers have a lot of power: Suppliers and buyers of products may find themselves at a disadvantage in the negotiation process. In other words, the firm with which they are working has several alternatives, but the company itself has only a few. At the same time, certain market participants may be tough to work with, yet they are required in order to conduct business. Businesses may avoid dealing with such companies by vertically integrating, or at the very least dictate terms and pricing to them, after all, it controls one of its competitors.
Vertical Integration’s Drawbacks
High Cost: Vertical integration is costly. Not only are there financial expenses, but there are also time limitations and effort costs associated with purchasing and integrating a new company. As a result of relocating factories and other facilities closer to the acquiring business, additional expenses are arising.
Difficulties in Management: A manufacturing company is not the same as a retail store. Being a successful merchant does not automatically translate into success as a manufacturer. Some of the current management may be retained to assist in this endeavor. However, working in a new setting where they must report to the parent company might be extremely challenging for them.
When a company transitions from being self-sufficient to being told what to do, conflicts might emerge, especially if the parent company has limited expertise in the area. At the same time, both companies are likely to have completely distinct cultures. Factory workers are different from those who work for retailers, and they may hate being told what to do by management.
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