It’s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final proposal.
Project Part 4 is the final written analysis of your company’s strategic plan. Be sure to include:
- Executive Summary
Submit all of the previous project parts, incorporating any feedback received from your instructor.
Part 1 Introduction
- Introduction and overview of your selected company along with an initial analysis of the growth opportunity
- Country of Choice
- Mode of Entry
Part 2 Cultural Exchange and Marketing Strategy
- Cultural Differences
- Distributions Methods: Product/Market, Pricing and Positioning
Part 3 Strategic Audit
- Internal Environment
- External Environment
- Problem Analysis
- Recommendations and Implementation Costs
In addition, create a 10-15 minute PowerPoint Recorded presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion.
**** PLEASE SEE ATTACHED CAPSTONE PROJECTS 1 – 3 TO HELP COMPLETE THE FINAL PROJECT.
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