Instructions For Capstone Assignment

It’s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final proposal.

Project Part 4 is the final written analysis of your company’s strategic plan. Be sure to include:

  • Summary
  • Executive Summary

Submit all of the previous project parts, incorporating any feedback received from your instructor.

Required Sections:

Part 1 Introduction

  • Introduction and overview of your selected company along with an initial analysis of the growth opportunity
  • Country of Choice
  • Mode of Entry

Part 2 Cultural Exchange and Marketing Strategy

  • Cultural Differences
  • Distributions Methods: Product/Market, Pricing and Positioning

Part 3 Strategic Audit

  • Internal Environment
  • External Environment
  • Strengths
  • Problem Analysis
  • Recommendations and Implementation Costs

In addition, create a 10-15 minute PowerPoint Recorded presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion.

Submission Requirements:

Submit your final written analysis of the company’s strategic plan for the expansion opportunity overseas. It should be eight to ten pages in length. Submit the recorded presentation video.

**** PLEASE SEE ATTACHED CAPSTONE PROJECTS 1 – 3 TO HELP COMPLETE THE FINAL PROJECT.


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