Packaging and branding are two important concepts of marketing that require a lot of thinking and planning. Management has to strategize in advance regarding the various ways of creating a brand image for their products. In the proper sense, branding and packaging are carried out simultaneously. Good packaging of a product will help to create a loyal brand. The importance of the concepts of branding and packaging is growing in the modern business world. These aspects help to decide the survival of the business in the long run. They also help in creating a cautious brand personality, keep existing customers, and create new customers. A brand should be able to create a visual aesthetic for its consumers. Hence, its visual description should be carefully made. It is a lifelong aspect and cannot be changed frequently. A consistent brand image creates a sense of trustworthiness of the business organization with the customers.
Packaging helps to attract customers towards product. It is an opportunity to keep the customers glued to the product. Manufacturers and producers often use a welcome message or thank you message in the package when the customers open it. This creates a long-lasting impression in the minds of the customers even before using the products.
An effective brand strategy plays an important role for surviving in the competitive market. A brand is a promise made to a customer. It tells the customers what they can expect from a product. Helps to distinguish the product from that of the competitors. The brand is derived from the unique features of a product and is made to keep in mind the targeted audience.
The brand logo forms the basis of a brand. The display, packaging and promotional efforts should revolve around the logo and communicate it to the people. Customers and employees gets attached to certain brands. Strong loyalties and a sense of ownership are built around them. It helps to increase the sales volume and enhance employee motivation. Hence, stakeholders must be cautious in maintaining the quality of their brands to retain loyal customers.
The act of creating an attractive cover for a product to catch the attention of the customers is known as packaging. It helps in protecting the product from any physical damage.
The art of placing a product in a box-like container for protection and safety purposes and for attracting customers is called packaging. There may be various layers of packaging depending on the type of the products. For example, toothpaste has three layers of packaging. The paste is first filled in a tube, which is then placed in a cardboard box. Several such boxes are packed in a corrugated box for shipping purposes. This is done for the purpose of protection. Nowadays, the packaging is done not only for protection but also as a marketing tool for attracting customers and enhancing sales volume.
The innovative packaging of products enables self-service in large departmental stores. Customers can simply pick up the products from the shelves and proceed towards the cash counters. It also helps in boosting the confidence of the consumers in choosing the right products according to their needs. As the packaging has, the brands mentioned on them, it becomes easy for loyal customers to choose the products.
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