Socio-cultural forces are a vital element that should be considered while framing the marketing strategies of a business organization. The decisions of consumers and buyers are affected to a great extent by the socio-cultural factors prevalent in a country. The marketing strategies framed by business organizations for doing international business should consider this factor very carefully. The products of a business organization should not hurt the cultural sentiments of the people in a particular country. The socio-cultural forces include the lifestyle, values, and customers that form the unique traits of a society. It also comprises education, aesthetics, language, law, politics, religion, and social organizations. Small businesses that are trying to establish their businesses in other states or countries should be aware of these factors.
While doing international business, a business organization should undertake various marketing research techniques to understand the socio-cultural factors affecting the business environment of a particular country. These factors are generally dominated by the religious sentiments of the people. Efforts and care should not hurt these sentiments while publicizing the organizationâ€™s products through means of advertising and sales campaigns.
Problems with Cultural Values and Socio-Cultural Forces in Business
The cultural values and socio-cultural forces pose a problem for the marketing and business world due to their diverse nature. Due to the diversity of cultural and social values in various area of the world, the business organization faces the problem of meeting the varying consumer needs and requirements. The desires of the consumers are guided by their cultural values. A particular good may be preferred in a particular culture but rejected in another culture. For example, certain eating and drinking habits that are a part of the liberal attitudes of western culture are not accepted in the conservative attitudes of eastern culture.
The business entities have to create different advertising and sales promotion campaigns to publicize their products in different countries to suit the preferences of the consumers. This results in additional expenditure for the entity. Moreover, the law and political situations also pose a problem for international business.
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