ECOM 322: Social Media Marketing
In this project, you will work individually to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi organization (business or non-profit) of your choice (select a business of any industry). And they are planning to market and present their products or services on social media such as Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc.
The goal is to assess where the business is, in terms of their social media use and activities, while providing a sense of what you [As social media marketer] could do for them to develop their Social Media Marketing Plan [SMMP].
Within the SMMP, the student should decide what social media platform should be used, setting social media marketing goals and what content will be shared and create accounts on popular social media platforms like Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc.
For this part of the assignment, you need to write a report that describe the following aspects of the business.
|Metric||Sentiment||Reach||Company Posts||Feedback||Average response time to feedback|
Note: you can use any free online Sentiment Analysis tools to evaluate your social media presence.
For each competitor answer the following questions:
Note: You can use any free online third-party platform for further analysis.
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