Social Sites which are most Popular among Online Adults
Following are the social sites that are most popular among online adults:
Instagram: In the United States, around half of the Black Americans and more than 50% of Hispanics in the United States use Instagram, which is higher than other sites, but the share of White Americans is lower than Black and Hispanic adults who have a small portion of this site users about 35% in the country.
Most of the students of schools and colleges use this social site to generate their blogs and post their pictures to become socially active.
WhatsApp: This social networking site captures a high percentage of people who use it in a very common way, such as more than 50% of the people in the United States use this social site.
But adults capture a limited portion of this network site such as around 46% of adults use this site who are Hispanics and more than 20% of adults use it who are black according to the survey of the center on this topic of social sites.
LinkedIn: This site is popular and useful among students and deals with any professional activity or career. Higher levels of schooling are more likely than lower levels of schooling reported to LinkedIn users.
Around half of adults have a graduation degree in the United States, and 28% of students are dealing with an advanced diploma or degree who use the LinkedIn site for their valuable career to avail best opportunities to get a specific and suitable job according to their requirement, qualification, and goal.
Pinterest and Nextdoor: Most of the female adults use the Pinterest app as compared to men, where they can see and learn new ideas about fashion, clothes, cosmetics, etc. As compared to men, female counterparts use this app around 46%, whereas only 16% of male counterparts use this social site.
The use of the Nextdoor site depends on the type of community, such as adults who live in the urban area use it most, and just 2% of rural area adults use this social networking site which is quite lower than urban and suburban areas.
How Often Online Adults Use Social Media Sites?
Social media becomes a part of people’s daily routine, and millions of people are actives on sites such as Facebook, Instagram, and Snapchat.
Facebook is the number one platform for adults where they visit very often, and along with Facebook, Instagram also becomes more popular among adults who use this app every day. The income of people affects their usage of the internet and social media sites; adults who have income around 25 – 30 thousand dollars are more active on these sites than others. Most of the females use these sites compared to males, and on average, every adult spends 35 minutes on this platform each day.
Use of Social Media Sites by Online Adults over Time
The use of social media increases by adults over the past 10 years but remains stable over the past 5 years in the United States due to an increase in the digital means of education and career. In recent studies, around 72% of adults use social media, which is quite higher than the previous years.
The use of these sites is different for the different adults and users because their requirements to use these social networking sites are not the same, and they prefer these sites according to their taste and purposes.
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